“Therewith [Errour] spewd out of her filthy maw / A floud of poyson horrible and blacke, / Full of great lumpes of flesh and gobbets raw, / Which stunck so vildly, that it forst him slacke / His grasping hold, and from her turne him backe: / Her vomit full of bookes° and papers was, / With loathly frogs and toades, which eyes did lacke, / And creeping sought way in the weedy gras: / Her filthy parbreake all the place defiled has.” (Edmund Spenser, The Faerie Queene)
Count the costs. It takes sweat. And blood. And tears. And a cramped hand. If you want readers to enjoy your work, you must suffer. The term "writer" is misleading, however. Rewriter is more adequate, for good writing requires rewriting. Great writers are not born great; they are forged by study and practice. Consider the words of ancient Greek rhetorician Isocrates:
In the art of rhetoric, credit is won not by gifts of fortune, but by efforts of study. For those who have been gifted with eloquence by nature and by fortune, are governed in what they say by chance, and not by any standard of what is best, whereas those who have gained this power by study and by the exercise of language never speak without weighting their words, and so are less often in error as to a course of action. (Antidosis, 15.292. See Ancient Rhetorics for Contemporary Students)
So weigh every word, every sentence, every paragraph. Eradicate awkwardness, ambiguity, and bad grammar--unless it's warranted--at all costs. The more rhetorically effective and clearer you are, the more your readers will benefit. Heed therefore to reformer Martin Luther, who penned 60,000 pages, "enough to fill 102 huge volumes of the famous Weimar edition, making him the most prolific religious figure in history, as well as the most written about since Christ" (Merle Severy, "The World of Luther," National Geographic 164.4, Oct. 1983, pp. 429, 445):
So great a rhetorician and theologian ought not only to know, but to act according to, that which Fabius says, "An ambiguous word should be avoided as a rock." Where it happens now and then inadvertently, it may be pardoned: but where it is sought for designedly and purposely, it deserves no pardon whatever, but justly merits the abhorrence of every one. For to what does this hateful double-tongued way of speaking tend? . . . Let him rather be reduced to order . . . by abstaining from that profane and double-tongued vertibility of speech and vain-talking, and by avoiding, as Paul [the apostle] saith, "profane and vain babblings."
For this it was, that even the public laws of the Roman empire condemned this manner of speaking, and punished it thus.—They commanded, "that the words of him who should speak obscurely, when he could speak more plainly, should be interpreted against himself." And Christ also, condemned that wicked servant who excused himself by an evasion; and interpreting his own words against himself, said, "Out of thine own mouth will I judge thee, thou wicked servant." For if in religion, in laws, and in all weighty matters, we should be allowed to express ourselves ambiguously and insidiously, what could follow but that utter confusion of Babel, where no one could understand another! This would be, to learn the language of eloquence, and in so doing, to lose the language of nature!
Moreover, if this license should prevail . . . what would become of logic, the instructor of teaching rightly? What would become of rhetoric, the faculty of persuading? Nothing would be taught, nothing would be learned, no persuasion could be carried home, no consolation would be given, no fear would be wrought: because, nothing would be spoken or heard that was certain. ("Letter to Nicolas Armsdoff Concerning Erasmus of Rotterdam")
Strive for clarity and conciseness. The Elizabethan era of wordy embellishments is long gone; practice the Paramedic Method instead. Don't refer to yourself in the third person, as the present writer is currently doing to prove his point, as if depersonalizing oneself from one’s writing with the third person actually made one more objective. Nonsense! It's not a sin to be personal with your audience; it’s rather more personable. And let's be done with pretentious academic doublespeak, which mainly serves to bolster scholars' egos because no one else understands them, often not even they do. At the very least define the Latinate jargon and avoid it if possible.
Keep in mind that writers are accountable for what they write. They have a moral responsibility to be clear, understandable, unambiguous, honest. Especially leaders and teachers. But don't take my word for it; take it from one of the best teachers of all time, the apostle Paul:
If I come to you speaking in tongues, how will I benefit you unless I bring you some revelation or knowledge or prophecy or teaching? If even lifeless instruments, such as the flute or the harp, do not give distinct notes, how will anyone know what is played? And if the bugle gives an indistinct sound, who will get ready for battle? So with yourselves, if with your tongue you utter speech that is not intelligible, how will anyone know what is said? For you will be speaking into the air. There are doubtless many different languages in the world, and none is without meaning, but if I do not know the meaning of the language, I will be a foreigner to the speaker and the speaker a foreigner to me. (1 Corinthians 14:6-11)
This includes citing sources properly. "Give credit where credit is due" (Romans 13:7). Christian apologist James White often says that you disrespect not only the authors but your audience as well when you misrepresent sources or don't cite them at all. The straw man and abusive ad hominem fallacies are, after all, still fallacies.
Good writers are careful, voracious readers too. In other words, read! Especially works by good authors. Close, meditative reading helps you become a stylish, idiomatic writer. Examine the author's style and learn from it. Scrutinize your own writing by looking at your work through the eyes of your readers. And read books about writing, such as Strunk and White's Elements of Style, Brians' Common Errors in English, and Trimble's Writing with Style.
And don't forget to write! Every day! Even if it's a paragraph. Even if it's a sentence. It will pay off. "For precept must be upon precept, precept upon precept; line upon line, line upon line; here a little, and there a little" (Isaiah 28:10).
May the pen be with you.
—Published June 1, 2012
